Hull KR Shirts

Brand exploration for sports shirt collector


Michael Carter is a collector of match worn Hull Kingston Rovers shirts. I was approached to design the visual identity of Hull KR Shirts, to improve visibility on social channels where Mike shares his collection.


A rugby league club steeped in tradition – I designed a logomark that reflected the historic colours and style of Hull KR. Balancing this with a modern classic font.

A Responsive Logo

I created a responsive logo that would be practical across all mediums. The logomark can easily be detached from the type as a simple avatar on social media accounts.